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According to HubSpot, businesses that blog get 55% more website visitors than businesses that don’t. According to DemandMetric, businesses that blog produce 67% more leads monthly than those that don’t. And according to us, blogging just got 100% easier.
Because we’ve gone ahead and compiled nine blog post templates for you that are guaranteed to drive traffic. How do we know? Because they’re based on our own top performers. In other words…
So read on to get:
- Nine free Google Doc blog post templates and outlines
- Examples of our own posts for each template.
- Tips on how to get the most mileage out of every post.
Blog post template table of contents
There is a link to each template underneath its image, but if you want everything together,
- Here are all nine templates in one Google Doc.
- Here all nine templates separately, in a Google Folder.
Key tips from these blog post templates
As you tour these templates, you’ll find that there are some characteristics they all have in common. That’s on purpose! Here are some of those things and why this is the case.
- Always make your blog posts actionable. No, not by adding a call to action at the end. Your content should always give the reader a way to apply the information you’ve provided in your post.
- Indicate the value of your post in the title. Your blog titles should both capture attention and give readers a reason to click.
- Quantify as much as possible. You won’t see “listicle” in this list of templates because we quantify as much as possible. People like having a clear idea of what to expect in a post.
- Make it skimmable. 81% of people only skim the content they read online. Use headings to organize your information and so that it can add value for a reader upon a quick scan.
- Keep your introductions short (~130 words). Start with a few compelling sentences, then share a bulleted or numbered list (3-5 items) on what the post will cover or what the reader will get out of it. Readers want to know right away if they’re in the right place.
- SEO your blog posts. Blogging is one of the best ways to increase traffic to your site. Target your posts for keywords and use your keyword research to inform your titles, H2s, and H3s.
